About Us

COLUMBIA ARTISTS THEATRICALS has been at the forefront of the development and expansion of the North American touring market since its founding more than 65 years ago as a subsidiary of Columbia Artists Management (CAMI). Columbia Artists Theatricals represents and collaborates with artists, producers, and production management companies, bringing performances to over 450 cities around the world. The company has represented more than 200 touring productions including the original national tours of A FEW GOOD MEN, AIN’T MISBEHAVIN’, ANNIE, BLUE MAN GROUP, SUNSET BOULEVARD, CATS, EVITA, CHICAGO, JOSEPH AND THE AMAZING TECHNICOLOR DREAMCOAT, among others. The company portfolio focuses on marquee titles and specializes in longevity, booking many of the industry’s longest-running tours.

Our Team


This season Magaly Barone marks her 16th year as a booking agent distributing award-winning productions and theatrical attractions across North America. In her time as the Vice President of Sales at The Road Company, she oversaw the national tour direction of over 60 Equity, non-Equity, and one-nighter tours including the Tony Award®-winning musicals BILLY ELLIOT, KINKY BOOTS and ONCE, in addition to a roster of beloved titles such as THE SOUND OF MUSIC, ANNIE, DIRTY DANCING, DOUBT and ELF: THE MUSICAL.  Additionally, she assisted in booking crossover commercial properties into a Broadway subscription model for tours such as RAIN: A TRIBUTE TO THE BEATLES and THE ILLUSIONISTS which garnered many new markets and return engagements.  In 2019 she joined the New York office of APA, one of the largest diversified talent agencies in Los Angeles, and had the privilege of expanding her roster into concert touring and artist representation. She has a passion for meaningful, diverse entertainment and joined Columbia Artists Theatricals (CAT) to learn and work with the one of the best in this industry, the late Gary McAvay.


Justine oversees Columbia Artists Theatricals’ day-to-day operations and manages all contracting, financials, and strategic development for the company. With over a decade of experience in various capacities, Justine brings a holistic understanding of the theatrical touring industry and an analytical mind to CAT. Prior to joining the company, she developed and strengthened client relationships for Theatre Projects, the world’s leading theatre consultant firm. While there, she managed the company’s sales efforts and pursuits, developing sales strategy for hundreds of projects ranging from early feasibility studies and masterplans to the design of multi-venue performing arts centers across North America. Prior to Theatre Projects, Justine was the Director of Operations and Engagements for The Road Company where she worked on over 50 national tours including the Tony Award winners for best musical: MOULIN ROUGE! THEM USICAL, THE BAND’S VISIT, KINKY BOOTS, and ONCE.

Chief Financial Officer

Maureen Portlock brings her decades of finance experience to Columbia Artists Theatricals, having run the finance, accounting and booking departments for several commercial theatre producers. In these roles, she spearheaded the overhaul of booking departments to establish more efficient and profitable processes for national tours and licensing. She has also worked extensively in the nonprofit space. Maureen holds a BS from Rider University in New Jersey, and owned her own accounting firm prior to working in commercial theatre.


Booking Associate

John joins Columbia Artists Theatricals having spent the beginning of his career in the Film/TV industry. He started out in Literary Representation at Fourth Wall Management while completing his studies at NYU. In 2021, John received a BFA in Drama with minors in Producing and Business of Entertainment, Media, & Technology through Playwrights Horizons Theatre School and the Stern School of Business. While at Fourth Wall, he supported writers and directors across the entertainment industry at the intersection of creative & business development helping workshop scripts, source IP, and find jobs. Additionally, John held internships at Jean Doumanian Productions, Prodigal Entertainment, and Heroes and Villains Entertainment. John is beyond excited to join the CAT team and return to his first love, theatre.

In Memoriam

In Loving Memory of our Former President

Gary was born on July 20, 1953 in Bridgeport, Connecticut to Raymond H. McAvay and Betty Carter McAvay. He attended Daniel Hand High School in Madison, Connecticut, where his lifelong passion for the theater was born. From the amateur stage of Hand, he went on to pursue a BFA in Theater and Film at Denison University, followed by an MFA at Brooklyn College, before landing an internship in 1980 in the mail room of Columbia Artists Management Inc. From there, he worked his way up to become president of Columbia Artists Theatricals, a highly regarded and internationally acclaimed theatrical management and booking organization.

Gary was an expert at his craft, building important relationships and representing top Broadway producers. With significant focus, purpose, and optimal integrity, Gary arranged multiple contiguous and financially rewarding theatrical tours throughout North America and beyond. In his career spanning four decades, Gary represented hundreds of the greatest titles and artists in the world including CATS, STOMP, CHICAGO, ANNIE, CAROUSEL, SUNSET BOULEVARD, TAP DOGS, and SAVION GLOVER. He was an acclaimed member of the theatre industry, garnering numerous awards and accolades throughout his illustrious career.